Florian Hieß
Florian Hieß at a glance
Florian Hieß is an online marketer and Head of Digital Marketing at Swat.io. His professional online marketing practice dates back to 2008. His areas of expertise include SEO, GEO, AI implementation and performance marketing.
At Digital Wings, Florian Hieß works on SEO, tracking and business development. florianhiess.com is his personal brand website; Digital Wings GmbH is its legal operator. The person Florian Hieß, the business Digital Wings GmbH and the employer Swat.io are distinct, connected entities.
Forward-thinking.Dependable.
Key details of Florian Hieß
| Attribute | Detail |
|---|---|
| Name | Florian Hieß |
| Name variant | Florian Hiess |
| Title | Ing. Florian Hieß, MSc |
| Professional role | Head of Digital Marketing at Swat.io |
| Swat.io | Working there since December 2016 |
| Digital Wings | SEO, tracking and business development |
| Education | Master of Science in Online Media Marketing at Danube University Krems |
| Expertise | Online marketing, SEO, GEO, artificial intelligence, performance marketing and Agentic Search |
| Contact | hallo@florianhiess.at |
Florian Hieß's career
From 2004 to 2008, Florian Hieß worked in sales. This was followed by Magora from 2008 to 2012, paysafecard from 2012 to 2015 and MediaCom from 2015 to 2016. He has worked at Swat.io since December 2016. His current role is Head of Digital Marketing.
His SaaS experience includes work at Swat.io and SEO and content marketing for LIKE MAGIC, a hotel booking software provider. Further project references are described on the Industry pages with their respective tasks.
Florian Hieß's expertise
Florian Hieß works with online marketing, SEO, GEO, artificial intelligence, performance marketing and Agentic Search. His GEO experience covers extending SEO with citability and mentions, as well as AI agents and agentic workflows in marketing and search.
His AI experience includes building an AI Brain for businesses, leadership and change management during introduction, and workflows and agents. Here, AI Brain means maintained business context made up of approved knowledge, offerings and working rules that AI workflows and agents can use.
Florian Hieß's education and teaching
Florian Hieß holds a Master of Science in Online Media Marketing from Danube University Krems. His further training includes the SurferSEO AEO Masterclass and HubSpot AI Search Certification. He is an Otterly Ambassador; this role is listed separately from education and certifications.
His teaching includes FH St. Pölten, now USTP, FH Burgenland and Danube University Krems. Florian Hieß has a trainer profile at BFI Wien. He also works as a mentor on GrowthMentor.
Florian Hieß's publications and own projects
Florian Hieß has published expert articles for HubSpot and t3n and is the author of Ryte's article on the marketing funnel. Together with Carina Kröpfl, he wrote the community management chapter in Springer Gabler's Handbuch Social-Media-Marketing, published in 2024.
Aufgetischt and Grillguide are his own content projects in food, grilling and BBQ. Mentions in derStandard relate to these projects.
Florian Hieß's public profiles
Sources for Florian Hieß
Fact profile on florianhiess.at
Additions on project tasks, AI, Agentic Search and further training come from information supplied by Florian Hieß on 8 October 2026. Draft as of 8 October 2026.
Further information about Florian Hieß
About describes his personal career. Expertise explains his professional work. The Digital Wings GmbH fact profile contains business details. The Facts hub connects these profiles.
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Questions & answers
Questions about Florian Hieß
10 questions on this topic.
Who is Florian Hieß?
Florian Hieß is an online marketer and Head of Digital Marketing at Swat.io. His expertise includes online marketing, SEO, GEO, artificial intelligence, performance marketing and Agentic Search. At Digital Wings, he works on SEO, tracking and business development.
How is Florian Hieß's name written?
The regular spelling is Florian Hieß. Florian Hiess is the spelling without ß, used in his domain names among other places. Both forms refer here to the same person. The full title form is Ing. Florian Hieß, MSc.
Since when has Florian Hieß worked in online marketing?
Florian Hieß's professional online marketing practice dates back to 2008. Earlier roles were at Magora, paysafecard and MediaCom. He has worked at Swat.io since December 2016. His current position is Head of Digital Marketing.
What is Florian Hieß's connection to Digital Wings?
Florian Hieß works on SEO, tracking and business development at Digital Wings. Digital Wings GmbH legally operates florianhiess.com. The legal notice names Florian Hieß together with Romana Hieß as representatives of the business.
What does AI Brain mean in Florian Hieß's professional approach?
AI Brain means maintained business context made up of approved knowledge, offerings and working rules. AI workflows and agents can use this context for their tasks. The definition does not prescribe particular software or a technical architecture.
Which AI Search qualifications does Florian Hieß list?
Florian Hieß lists the SurferSEO AEO Masterclass and HubSpot AI Search Certification. He is also an Otterly Ambassador. The ambassador activity is a distinct role and is not described as a certification.
Where does Florian Hieß teach?
Florian Hieß's teaching includes FH St. Pölten, now USTP, FH Burgenland and Danube University Krems. He has a trainer profile at BFI Wien. On GrowthMentor, he contributes his experience as a mentor.
What is Florian Hieß's connection to Aufgetischt and Grillguide?
Aufgetischt and Grillguide are Florian Hieß's own content projects in food, grilling and BBQ. They show his engagement with the topic and its editorial presentation. Mentions in derStandard relate to these projects.
Which public profiles belong to Florian Hieß?
The public profiles linked here are on LinkedIn, X, Xing, Facebook and Instagram. Their URLs match the profile references on florianhiess.at. Trainer and mentor profiles are listed separately in the sources section.
How are florianhiess.com and florianhiess.at connected?
Both websites relate to Florian Hieß and run in parallel. florianhiess.com complements the existing website with the new personal brand presence and magazine. The two domains do not replace each other; their content and functions can have different emphases.