What are your business goals, and which marketing tasks follow from them? I help organise initiatives and connect them to the business.
Florian Hieß · Online Marketing, SEO and GEO
Clarity.
Impact.
Edge.
I'm Florian Hieß. I combine online marketing, SEO and GEO with experience from day-to-day marketing work. I focus on the question that will move your business forward right now: Where is visibility missing? Which initiative deserves attention? How can an AI experiment become a useful workflow?
As Head of Digital Marketing at Swat.io and through my work at Digital Wings, I know marketing from different perspectives. They include businesses explaining software, hotels reaching guests and shops with specific product ranges.
If you're looking for direction, let's discuss where you stand. Explore my expertise and find the direct route to contact and an initial consultation.
Forward-thinking.Dependable.
Featured in
Contributing articles and teaching are part of my work. I've written guest articles for HubSpot, t3n, Ryte, derStandard and many others. I also share my knowledge at institutions including FH St. Pölten, now USTP, and FH Burgenland. You'll find the background on the About me page.
What we work on together
More about Online Marketing
Which search questions fit your offer? Technology and content need shared priorities so your website answers the right questions.
How is your brand represented in generative answers? I distinguish mentions from linked sources and consider both alongside your search strategy.
Which work should AI support? My focus includes building an AI Brain, alongside leadership and change management during implementation.
Which decisions should your campaign data enable? This includes goals, tracking and the connection between advertisements and your offer.
How can agents support research and marketing processes? I work with workflows, source quality and the points where people review and decide.
Experience in your market
I've worked in online marketing since 2008 and have been a sidepreneur since 2010. Across more than 150 client projects, I've encountered different business models, audiences and marketing questions. This experience helps me connect the specifics of your market with the wider marketing picture.
SaaS has been part of my work since I joined Swat.io in December 2016. LIKE MAGIC adds experience on the client side: SEO and content marketing for hotel booking software.
I've taken on different responsibilities in hospitality. These include German and English SEO for Burg Hotel Oberlech, tracking for the Weitzer Group, and SEO and Google Ads for Alpenloge. My shop references include Elesa+Ganter, AHK24, Kaninchenhofladen and Serrentis Hotelsupplies.
In coaching and consulting, I bring my perspective as a mentor and combine it with my marketing expertise in funnel building and performance marketing.
Food and BBQ are my second passion. Together with my wife Romana, I've created grilling and BBQ content since 2010 and built Austria's largest grilling content platform, Grillguide.
The industry pages show the experience behind each area and where a conversation could begin.
Personal & practical
Marketing grounded in practice
For me, practical marketing means thinking a decision through to implementation. A strategy must be workable with the people and resources available. An analysis should answer a question you can act on.
My professional online marketing experience goes back to 2008. As Head of Digital Marketing at Swat.io, I combine specialist work with leadership responsibilities. At Digital Wings, I support my wife Romana alongside my main role with SEO, GEO and AI agents.
This website gives you an insight into my areas of expertise and how I work. If you're interested in my background, the About me page covers my career, education and publications.
For an initial assessment, the task you're facing matters most. If you describe your offer and current situation, we can assess whether my expertise fits. This website aims to provide enough background for that conversation to start with a clear question.
Ideas that move you forward
In the magazine, I explore questions that make marketing decisions more concrete: How do SEO, GEO and AEO differ? How do you introduce AI into marketing? What content does a hotel website need? How can a SaaS team find a shared direction?
The articles combine specialist context with steps you can assess for your own situation. I explicitly identify my project experience, allowing you to distinguish recommendations from personal experience.
Have a different question or want to explore an idea further? Write to me or book a meeting through contact and an initial consultation.
SEO & GEO · 11 min read
SEO GEO and AEO compared
Compare SEO, GEO and AEO: objectives, overlaps and limitations. Find out which questions matter first for your search strategy.
Artificial Intelligence · 12 min read
Introducing AI in marketing
Introduce AI in marketing: choose use cases, involve your team and assess pilots. A guide focused on leadership, change and responsibility.
SEO for Hotels · 12 min read
SEO for hotels
Prioritise hotel SEO: search intent, website, languages and measurement. Drawing on Florian Hieß's experience from confirmed hotel projects.
Online Marketing · 12 min read
SaaS marketing strategy
Build SaaS marketing strategically: connect your product, target customers, sales and channels. A guide drawing on Florian's roughly ten years in SaaS.
Questions & answers
Frequently asked questions about my work
9 questions on this topic.
Which marketing questions can I contact you about?
You can contact me about online marketing, SEO, GEO, AI, performance marketing and agentic search. A specific decision you're facing is helpful, such as prioritising your website content or starting an AI workflow. My expertise pages provide relevant topics and starting points for a conversation.
How does working together begin?
Working together starts with clarifying your question and whether my expertise fits. You can use the contact form or book an initial consultation through Calendly. Briefly describe your business, goal and starting point. We discuss the scope and responsibilities of any potential collaboration on that basis.
Do SEO and GEO belong together?
For me, SEO and GEO form part of a shared view of search visibility. SEO focuses on search engines; GEO adds questions about representation in generative answers. A mention and a linked citation are different observations. The comparison of SEO, GEO and AEO explains the terms.
Where can I find out more about your professional background?
You'll find my professional background on the About me page. It describes my career, work at Swat.io and Digital Wings, education and teaching. Publications are presented in their respective contexts, helping you understand my experience before we talk.
Which industries do you know from your work?
My experience includes SaaS, hospitality and tourism, and e-commerce. Coaching and consulting are an area where I contribute my mentoring perspective. I know food and BBQ through my own content projects. The industry overview distinguishes these roles and links to the relevant detail pages.
How do you connect marketing strategy and operational experience?
I connect strategy and operational experience by asking what a team actually needs to decide and implement. My background includes marketing work at Swat.io and consulting responsibilities at Digital Wings. We determine which form of support fits your business based on your goals and available resources.
What role does AI play in your marketing approach?
For me, AI has a role where it can support a clearly defined task. My experience includes AI Brain, leadership and change management, workflows and agents. During implementation, I also consider access to knowledge and responsibility for results. Find out more under Artificial Intelligence.
Can I contact you with a specific SEO question?
You can contact me with a specific SEO question about your website. Describe which pages or offers you're concerned with and what you'd like to improve. Existing reports can help clarify the starting point. The SEO page shows how I consider search questions, content and technical foundations together.