Industry experience in marketing

My experience covers SaaS, hospitality and tourism, and e-commerce. Coaching and consulting are a focus with a mentoring perspective. I know food and BBQ through my own content practice. The detail pages distinguish client responsibilities, my role within a business and my own projects so you can assess each background for your question.

The hotel and shop businesses mentioned, along with LIKE MAGIC, are references from my work. Swat.io is my professional company context. Aufgetischt and Grillguide are my own projects; GrowthMentor documents my mentoring role. Consider these different relationships before inferring a particular project scope.

You can contact me about another industry. A description of your offer and intended decision is helpful. Together, we can assess whether my specialist experience fits that task. The same conversation can help establish a fit for industries beyond those listed here.

You'll find specific responsibilities on the industry pages, particularly for hospitality and LIKE MAGIC. The details describe my respective contribution. Additional results or confidential project details are only intended where specifically approved. Separate reference URLs are not part of this website's approved sitemap.

My SaaS experience includes around ten years at Swat.io, joining in December 2016 and now serving as Head of Digital Marketing. For LIKE MAGIC, I've handled SEO and content marketing for hotel booking software. The SaaS page explains the relationship with strategy, content and customer decisions.

In hospitality, I've taken on different SEO, ads and tracking responsibilities. Burg Hotel Oberlech, the Weitzer Group and Alpenloge are among them, alongside other hotels. The hospitality page connects each project with the specified tasks. One universal service description for all references would be inaccurate.

My e-commerce experience is placed in context through shop references including Elesa+Ganter, AHK24, Kaninchenhofladen and Serrentis Hotelsupplies. Individual responsibilities and numerical results haven't yet been provided. The E-Commerce page explains general shop marketing questions and separates recommendations from statements about these projects.

Coaching and consulting are identified as a specialist focus. My GrowthMentor profile supports my own mentoring work. On the detail page, I therefore describe my approach to offers that need explaining without adding an unnamed client case.

My food practice connects my own content with an understanding of food and BBQ. Aufgetischt and Grillguide are the associated projects. This background can help put topics and information needs into context for a marketing question. It remains explicitly separate from undocumented work for external food clients.

Marketing priorities differ because offers and customer decisions create different tasks. A hotel needs to explain questions before a stay; a software business needs to explain product value. For planning, I recommend checking these differences against the actual starting point. An industry label alone doesn't define a useful channel or next step.