Tag Archives: Ad Adjustments

angepasste Adwords anzeigen if Funktion
SEA, Strategy
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How to use customised AdWords ads to tailor-made advertising messages

Standard text ads have been part of the international advertising market for 15+ years. IF features add a new and long overdue Google AdWords feature for customized advertising. This makes it possible to adapt the text ads individually and display more specific texts dynamically. The AdWords ad will become more flexible and more relevant in certain cases. Some examples of using IF functions in AdWords are:

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