Standard text ads have been part of the international advertising market for 15+ years. IF features add a new and long overdue Google AdWords feature for customized advertising. This makes it possible to adapt the text ads individually and display more specific texts dynamically. The AdWords ad will become more flexible and more relevant in certain cases. Some examples of using IF functions in AdWords are:
About Florian Hieß
Hi! My name is Florian Hieß and I'm a passionate online marketer. I sold my first digital products on eBay back in the year 2000 and in the last 10 years I specialised in SEO, SEA and conversion optimization. A lot of this time, I gathered in-house experience in international companies, worked in one of the biggest advertising agencies worldwide developing Digital Marketing Strategies for Austrias top companies and finally I'm thriving the Digital Marketing of one of the coolest Social Media Marketing tool providers.