# Marketing for hotels and tourism

Source: https://www.florianhiess.com/en/industries/hospitality-tourism/

Language: en

SEO, Google Ads and tracking for hotels: learn about Florian's confirmed hospitality and tourism projects and discuss your plans.

Author: Florian Hieß

## Visibility that fits the stay.

Hotel marketing connects the search for a stay with your hotel's offer. Guests need information to assess the location and services. Your marketing team also needs an understandable foundation for the website and campaigns.

I bring experience in SEO, ads and tracking for hotels and tourism. My projects include Burg Hotel Oberlech, the Weitzer Group and Alpenloge. Responsibilities differ by business and are precisely identified here.

If you're looking for the next priority, I want to understand your hotel's current question. Is it content for particular guests, the connection with booking software or campaign assessment? This helps identify a suitable starting point.

## Search, campaigns and the booking path

Search and campaigns should lead to an understandable booking path. Hotel information is useful when guests can use it to prepare a decision about their stay.

I recommend first connecting important reasons for a stay with the actual offer. Which rooms and services matter? What needs explaining about the location? Which questions arise before booking? These can create tasks for existing pages.

An advertisement and its landing page should address the same expectation. If the page leads to booking software, that transition must also be considered. Analysis depends on which steps can actually be captured there.

[SEO](https://www.florianhiess.com/en/expertise/seo/) and [Performance Marketing](https://www.florianhiess.com/en/expertise/performance-marketing/) then share a connection to the offer. Their roles can differ. Planning should identify these tasks rather than universally choosing one channel for the entire hotel.

The [SEO for hotels](https://www.florianhiess.com/en/seo/seo-for-hotels/) guide offers questions about content and website foundations. A specific recommendation then requires a look at your hotel.

For a specific hotel offer, I would also clarify responsibility for information. The marketing team can edit a page but needs reliable details from the hotel. Who confirms services and conditions? Who notices when information becomes outdated?

For several hotels or offers, these responsibilities should connect with website structure. A shared presentation must not blur differences between actual offers. I recommend clearly mapping pages and responsible people.

The original question remains important for later analysis. Which guest decision should a revision support, and what observation is available for it? A content change can be useful even when its impact cannot immediately be assigned clearly to one metric. Planning should openly identify these limitations and give the team a specific foundation for the next step.

## Experience from hotels and restaurants

My experience from hotels and restaurants includes different search and measurement tasks. The following mapping describes confirmed contributions.

| Business | Confirmed responsibilities |
| --- | --- |
| Burg Hotel Oberlech | German and English SEO, Google Ads |
| Weitzer Group, including hotels and restaurants | Tracking and SEO |
| Alpenloge | SEO and Google Ads |
| Das Sonnreich | Tracking and ads |

Burg Hotel Oberlech provides a context for multilingual search work and campaigns. The Weitzer Group connects hotels and restaurants with SEO and tracking tasks. At Alpenloge, my experience includes SEO and Google Ads; at Das Sonnreich, tracking and ads.

These details describe my respective contribution. I only publish specific available information about campaign impact and booking developments.

For your enquiry, the relevant question is which part of my experience fits your current topic. A data question might start with the connection between the website and booking path. A content question starts with the reason for a stay and suitable landing page. These examples explain my assessment approach without claiming an additional project history.

## Further confirmed references

Further experience comes from Hotel Neubergerhof, Hotel Schani and Hotel Aichinger. I've handled ads for Hotel Neubergerhof, and SEO for Hotel Schani and Hotel Aichinger.

LIKE MAGIC adds a software perspective on hospitality. I've handled SEO and content marketing for its hotel booking software. This task belongs both to SaaS and to understanding a system around hotel bookings.

The [SaaS page](https://www.florianhiess.com/en/industries/saas/) explains this perspective in more detail. In a specific hotel project, the website and connected software must each be considered alongside their responsibilities.

I identify references here with my tasks. Further results or details can only be published when the corresponding information is available. To discuss your hotel, the question you want to address is enough to start.

## Which question takes priority first?

The first priority follows from the goal and existing foundation. I would therefore check which decision your team wants to make and where information is missing.

For content questions, the offer and search need matter. Campaign questions add the advertisement and landing page. If a report is unclear, understand capture before deriving a new budget from the numbers.

I recommend explicitly considering seasonality and reasons for a stay in planning. A stay description should fit the actual offer. Multilingual content also needs clarity about which guests and questions the language version addresses.

Your team knows the hotel and can provide specialist information. Together with existing website material, this allows a limited next task to be defined that can actually be implemented.

## Let's talk about your hotel

For a conversation about your hotel, the website and a short description of the current goal are helpful. Which guests do you want to reach, and what should marketing enable next?

If campaigns or reports already exist, mention them as context. Through [contact and an initial consultation](https://www.florianhiess.com/en/contact/), we can find a suitable starting point without requiring a complete review beforehand.

Also mention existing language versions and who currently manages the website. These details can matter when assessing the next step.

## Frequently asked questions about hospitality and tourism

### Which hotels have you worked for?

My hotel references include Burg Hotel Oberlech, the Weitzer Group, Alpenloge, Das Sonnreich, Hotel Neubergerhof, Hotel Schani and Hotel Aichinger. Responsibilities are identified here for each business. LIKE MAGIC adds SEO and content marketing for booking software. I don't derive additional numerical results from the list.

### Do you have experience with multilingual hotel SEO?

I have experience with German and English SEO for Burg Hotel Oberlech. Multilingual hotel content must consider the actual offer and questions of the guests addressed. For your hotel, I would assess language versions and target markets together.

### Can SEO and Google Ads work together?

SEO and Google Ads can address the same offers in hotel planning. Content and landing pages should fit the respective search questions. I recommend defining each area's role and considering measurement. My experience with both includes Burg Hotel Oberlech and Alpenloge, without implying a general promise of impact.

### Can you make bookings and campaigns more measurable?

I can assess measurement questions using my tracking experience. My projects include the Weitzer Group and Das Sonnreich. For your hotel, the website and booking software must be considered with their actual capabilities. What capture can be adjusted depends on these systems and the specific decision.

### When is SEO or Google Ads a suitable question for a hotel?

SEO and Google Ads should be assessed based on the offer and current question. Existing pages and relevant search questions may point to SEO; a specific campaign task may point to ads. I recommend connecting both perspectives with landing pages and measurement. Industry alone cannot determine the priority.

### What role does tracking play in hotel marketing?

Tracking should provide information needed for a decision in hotel marketing. This may include the route from website to booking. I recommend checking actual capture and its limitations. A measured action must be clearly defined before being used to assess a campaign.

### How are a hotel website and booking software considered together?

They are considered together by checking the transition from guests' and data capture perspectives. Which information remains available? Which steps are measurable? I recommend involving the relevant responsible parties. Website analysis alone doesn't automatically answer all questions about an external booking journey.

### How can seasonality and different reasons for a stay be considered?

Seasonality and reasons for a stay can be considered by tying content planning to actual offers. Which questions arise about a particular stay, and when must the team maintain the details? I recommend recording responsible people and changes. A seasonal campaign should lead to a current, understandable landing page.

### What content do guests need before deciding to book?

Before booking, guests need information to assess the offer and stay. Rooms and location may matter alongside services or conditions of the specific offer. I recommend incorporating questions from the hotel. The right selection follows from your guests and actual offer.

### What experience do you bring from hotel groups and restaurants?

My experience with hotel groups and restaurants includes the Weitzer Group. My responsibilities are tracking and SEO. This doesn't specify further results or a broader project scope. The context can help assess several offers and their website relationships; a specific recommendation needs a view of your business.

### Which tasks did you handle at LIKE MAGIC?

I've handled SEO and content marketing for LIKE MAGIC. The business provides hotel booking software. My task therefore concerns a software provider in the hotel environment. Find additional context under [SaaS](https://www.florianhiess.com/en/industries/saas/).

### What should a hotel prepare for an initial consultation?

The hotel website, current goal and a description of the open question help. Also mention important guest groups or offers, existing campaigns and booking systems. Available reports can be added later. You don't need a complete website or campaign analysis before making contact.